You must taste it - Slivovitz

Serbian Šljivovica is consumed chilled in a special shot glass called "čokanji-čokanjčići" ("fićok-fićuci" in Vojvodina) of 0.3 to 0.5 dl. It is both part of history and tradition in the country and among Serbs across the world.

Traditionally, sljivovica (commonly referred to as "rakija") is connected to Serbian culture as a drink used at all important rites of passage (birth, baptism, military service, marriage, death, etc.). In religious ceremonies, the Orthodox Church uses wine but rakija is used in celebration of Serbian slava. It is used in numerous folk remedies, and is given certain degree of respect above all other alcoholic drinks.

In 2004, over 400 000 litres of Šljivovica was produced in Serbia. Serbia is the largest exporter of slivovitz in the world, and second largest plum producer in the world^[23][24]